Final Paper - Maria Castro

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Submitted by mafecastro(17)
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8 December, 2011 - 21:11

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Social Media Presence as Marketing Tool for Brands. A brief Analysis of McCormick Venezuela Case.

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dthoma7
dthoma79 weeks 3 days ago

Very interesting read

I see how twitter is really serving a key role in Venezuela.  It is interesting to see this role, which was expected in the 1970s come to fruition.

 

Nice analysis of the expected "easy" number of likes McCormick should have based on the SocialBakers data.  They need to enable consumer to consumer interaction around the brands.  Too much control.

 

What would you do if you had access to the McCormick servers and accounts?  How would you revise their strategy?

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